Dr. Abed Baidas has a successful business career spanning over 30 years. He has been involved in business endeavors worldwide. Heading a team of international branding experts, he pioneered the development of Identity Branding Forum fundamentals and processes, introducing the “identity branding culture” in the Arab World, combining the science of human development with the art of branding to build “brand’s identity” value aligned with businesses’ organizational behavior, where our name in Arabic became synonymous with related projects in the region.

The latest accomplishment of Dr. Baidas includes the development and launch of three major achievements, the Sustainable Human Development Protocol and its IPENTM Club engagement cluster, to connect companies to human life-long journey to create recyclable opportunities and achieve sustainability, and Talents of Endearment youths and business transformation platform.

Dr. Baidas is an expert on Talent Management and has also been the architect of number of international initiatives that includes 20X initiative, SpeedX initiative, Startup1234 initiative, Economies of Crisis initiative, Arab Women Convention, iGeneration Initiative.