Is "fairness, inclusion, and belonging" just HR jargon, or the secret sauce to outperforming your competitors?

20 February 2024

Organisations that prioritise diversity, equity, and inclusion (DEI) are poised to gain a significant edge in today’s competitive business landscape. A recent study by the Association of Executive Search and Leadership Consultants (AESC) reveals that DEI is not just a buzzword but a strategic imperative for driving innovation and fostering a thriving workforce.

The AESC’s report — Diversity, Equity, and Inclusion: Creating Competitive Advantage Through Fairness, Inclusion and Belonging — provides valuable insights into the strategies and practices that organisations can adopt to enhance their DEI initiatives. The report also found that:

  • 60% of US investors prioritize board diversity and workforce diversity, equity, and inclusion (DEI) 
  • 40% of respondents would consider leaving their organization if it failed to fulfill its DEI commitments 
  • 56% of respondents would not be comfortable recommending their company as a place to work if it did not fulfill its DEI commitments

The Power of Representation

One of the key takeaways from the AESC report is the importance of representation. When employees see themselves reflected in leadership roles, it sends a powerful message that they belong and can succeed within the organisation. Diverse hiring committees and interview panels can increase the likelihood of hiring individuals from underrepresented groups, breaking down barriers and creating a more inclusive workplace.

Accountability and Engagement

Compliance with regulations and investor expectations is a significant motivator for DEI initiatives. However, organisations that truly embrace DEI go beyond compliance by linking DEI goals to compensation and incentives. This drives accountability and ensures that leaders are actively engaged in fostering an equitable and inclusive workplace.

A Multifaceted Approach

Engaging the workforce in DEI requires a multifaceted approach. CEOs play a crucial role in setting the tone and demonstrating that DEI is a core value, and employees should be involved in shaping DEI strategies and leading initiatives. Employee Resource Groups (ERGs) can provide a platform for underrepresented groups to connect, advocate for their needs, and influence policy decisions.

The AESC report emphasises that DEI is not just a matter of compliance or social responsibility but a strategic investment in the future of organisations. By fostering a diverse, equitable, and inclusive workplace, businesses can unlock innovation, attract and retain top talent, and create a sense of belonging for all. 

To download the full report and learn more about the transformative power of DEI, please visit:

AIMS International: Your DEI Partner

Now, how can you translate these insights into action? That’s where AIMS International steps in. We partner with organisations to develop and implement customised DEI strategies, leveraging our global reach and deep industry expertise. We’ll help you navigate the complexities of your unique context, build bridges across differences, and unlock the true power of a diverse and inclusive workforce.

Are you ready to embark on your DEI journey?  The answer lies not just in knowing the “why” of DEI, but in mastering the “how.” Contact us to get started.