And what we can do to improve the status quo 25 November 2021 Leaders of our era are facing unprecedented challenges that continue to amplify at an exceptionally aggressive pace. In modern business records, very few generations of leaders have experienced such a high frequency of challenges, with no lunch breaks in between.  Despite these […]


Yasser Seoud is a Canadian multilingual executive who has been a Director and VP for diverse organisations in multiple geographical locations. With a global executive background, he was a decision maker for international organisations where he lived and worked in Johannesburg, Cairo, Madrid, London UK and Toronto. For more than 16 years, he selected, recruited, […]

Managing Partner

As we all adapt in this era of change, NORTH LEAD’s (Member of AIMS International) global reach and team of experts, ensure that our clients can continue to hire, develop and retain their best fit and strongest leaders from over 80 global markets in the most efficient way. North Lead is the sole Canadian partner […]