Mrs. Teodora Koleva is highly qualified and experienced professional in the field of large scale B2B and B2C Retail Operations, Sales, Marketing, Business strategy, Business development and Financial planning, Change management and business restructuring. 

Mrs. Koleva has 20 years of successful career with Royal Dutch Shell, where she held a number of senior executive positions – both local and CEE regional. She was Managing Director Retail and Member of the Board of Directors at Shell Bulgaria from 2006 till 2013, followed by a number of regional roles and projects in Central and Eastern Europe as well as in Turkey. She has rich experience in diverse cultural environments, leading country cross-functional and cross- border teams and projects.  

Mrs. Koleva is Bachelor of Arts in Business Administration and Journalism and Mass communications at the American University in Bulgaria. She holds Assessor Certification for Recruitment of talented individuals globally, a Coaching certification, and is a graduate of Emerging Leaders Program at Shell Center London. Teodora is a certified Dale Carnegie Trainer at Dale Carnegie Bulgaria and Board Council Member at the American University in Bulgaria (AUBG). She is consulting start-up businesses and mentoring young entrepreneurs. 

People recruitment, assessment and development, talent pipeline management, employee engagement and motivation are her passion and strong assets. After many years of experience in business leadership roles Teodora strongly believes that building and leading motivated teams that deliver results, innovate and are passionate about their achievements is key for company success.

Teodora loves travel – visiting different countries and meeting diverse people, enjoying the beautiful nature and historical heritage in Bulgaria, exploring mountains and caves. Spending valuable time with her two lovely kids, family and friends is important priority for her. 


I was so lucky in my life so far! I have a lovely family – my most precious thing I am so thankful about! I have a brilliant and caring husband whom I met as a student, who is still my support and inspiration, always positive and striving for the better. I have a son and a daughter – they are both clever, smiling, joyful, good-hearted people, who are anxious to explore the world and enjoy life. I am proud of them and the values and dreams they have!

I have had a good professional career and I am happy, proud and satisfied with my achievements. The numerous successes, challenges, tough times and good times transformed me a lot and I believe I am now a much better person who is not only more skilled and knowledgeable, but wiser, more patient and optimistic. I believe in myself and in others. I believe that every moment of my life, every effort was worth it!

And I believe I can help people continue their professional development and achieve their goals and aspirations. Successful people have a vision, take risks and skillfully engage people to achieve their goals. We must find the motivation and inspiration which together with knowledge, persistence and hard work will get us where we want to be.