Mihaela is the founder of Snelling Personnel Services, AIMS Human Capital and Dale Carnegie Training.

She has an extensive experience in business development (extension of the company in Timisoara and later in Bulgaria, continuous addition of new business services to the company’s portfolio, and in recruitment and consulting. She accumulated experience through her work with candidates, colleagues and customers – and from the pioneering culture upon which the company was founded, one of action, experimentation and learning from your mistakes.

She thinks that what characterises the AIMS approach is a twofold mix of the confidence in itself and in its customers as the foundation of any action, together with the freedom and the capacity to consistently innovate – with these two making AIMS a company that can only be compared with itself and with its own values.


A company leader is in my opinion a mission catalyst that motivates the entire organisation. Until now, my most important role was to bring people together – the team and external consultants – in order to discuss and decide “what we want in this world” from both a professional and a holistic perspective. This process helped define the AIMS mission, that of harmonising people with organisations.

Now, my role is to make sure that we achieve our mission of being “craftsmen by vocation” and that we do it for us as a team, for candidates and companies. I like to read between the lines, to see beyond appearances, to find out what truly drives and motivates people. And I like to be able to say “no” when cooperation is unbalanced or when it cannot bring something good to both parties.”

Beyond my business self, I love the freedom that Sailing brings me, the peace that Buddhism inspires and the curiosity that Travel satiates. Acting is my main hobby together with swimming and dancing.