Karim Ahniche is an entrepreneur with excellent background in Media, finance, HR, Pharma, consulting, International business development, sales & marketing, and management.

More than 15 years experience with the leading international companies such as Reuters, MBC, and Freelance.com in senior management roles covering the Middle East and North Africa.

An extensive experience in market/business development, marketing, establishing companies, account management, setting up work teams, creation of new services, new partnerships and rapidly increasing sales, having always exceeded sales budgets.

Specialized skills in personnel restructuring, HR, Executive Search, Headhunting, introduction of value added services and hiring of a productive and task oriented team, and setting up new businesses.

Able to effectively understand, liaise, negotiate and deal with all cultures and mindsets. Able to speak fluent English, Arabic and French.


Born and raised in the mythical city of Casablanca, I had the chance to major in Finance from an international university and got my first job in the media field with Reuters in Sales, which was the start of my career in both media field and sales, that I enjoyed a lot, and gave me the opportunity to be in touch with people, I spent many years in places such as Bahrain and Dubai. I enjoy being in touch with people of different culture and background.
Due to my connections through the MEA region, I was helping a lot of people getting their jobs or finding the right candidate, which brought me naturally to take the challenge of entrepreneurship by starting the first and only media-specialist recruitment agency in the Middle East that hires candidates at all levels and in every division of the media sector, Based in Dubai, I was proud to have been associated with some of the largest names across the Middle East and the world.

As a very curious person, I enjoy travelling, meeting people, arguing with them, discovering other cultures

I love cooking and I am also a biker, I love travelling with my motorbike to very remote areas in the Atlas mountains or abroad, sometimes alone or with my wife, meeting great people that will teach you what is really sharing and gave you lessons of humility.
I am now back to my city, Casablanca, I enjoy riding next to the ocean every morning on my way to my office, I am very proud to be part of AIMS International, assisting international companies establish themself in Morocco and finding the right candidates
I love spending most of my free time with my wife and daughter. being raised in a true mediterranean mindset, family and good food are very important to me.