Jenny has more than 25 years of experience in the marketing and new product development functions of multi-national corporations in the Fast-Moving Consumer Goods (FMCG) sector, across Malaysia and South East Asia.
Prior to joining AIMS International, Jenny was the Vice-President of Marketing of a Food and Beverage conglomerate.
Throughout her career in the Consumer sector, she has garnered a strong track record of driving and growing brands, meeting business goals and brand objectives. As part of the management team, she was a key contributor to business planning while leading long term brand strategy development and creative marketing communications, backed by a deep consumer industry knowledge and understanding of consumer behaviour. Her achievements encompassed the creation of an iconic Malaysian brand, setting up Marketing Best Practices, stakeholder management and team development.
Being an excellent collaborator with years of practical experience, she has led both regional and local Marketing initiatives in multiple geographies in partnership with cross-functional teams.
Jenny holds a Bachelor of Science (Hons) degree in Business from University Putra Malaysia, majoring in Marketing.