11 01B Vida Bukit Ceylon, 1D Jalan Ceylon
50200 Kuala Lumpur (Malaysia)

Jenny has more than 25 years of experience in the marketing and new product development functions of multi-national corporations in the Fast-Moving Consumer Goods (FMCG) sector, across Malaysia and South East Asia.

Prior to joining AIMS International, Jenny was the Vice-President of Marketing of a Food and Beverage conglomerate. 

Throughout her career in the Consumer sector, she has garnered a strong track record of driving and growing brands, meeting business goals and brand objectives. As part of the management team, she was a key contributor to business planning while leading long term brand strategy development and creative marketing communications, backed by a deep consumer industry knowledge and understanding of consumer behaviour. Her achievements encompassed the creation of an iconic Malaysian brand, setting up Marketing Best Practices, stakeholder management and team development.

Being an excellent collaborator with years of practical experience, she has led both regional and local Marketing initiatives in multiple geographies in partnership with cross-functional teams.

Jenny holds a Bachelor of Science (Hons) degree in Business from University Putra Malaysia, majoring in Marketing.


I started my career in the consumer industry more than 25 years ago inspired by Philip Kotler, the marketing guru. Fascinated by the psychology of human buying behaviour and what it takes to influence their buying decision, I spent the next two decades of my career building powerful brands and communications, developing marketing culture in organisations and leading teams across multiple countries in South East Asia.

All this has given me the opportunity to hone my skills in leadership, strategy building, stakeholder alignment, people management, cross-functional and cross-cultural collaboration. Equipped with a deep industry knowledge, I have a good appreciation of the challenges in this industry and the skills and mindset critical in talents for a mutually successful relationship between organisations and talents.

Motivated by the need for the right talent acquisition and talent development to help organisations propel their business to the next level, I believe my years of work experience in consumer marketing will help our clients to enhance their future human value.