Alena Georgieva is a proven International Senior Executive with a solid multicultural experience in Consumer goods /Durables /FMCG / and Automotive in leading multinational Forbes 500 companies. Highly experienced in General Management, Business Strategy, Business Development, Change Management, M&A and Post Merge integration (PMI).

Alena has 20+ years of successful managerial experience in Opel GM, British American Tobacco and Indesit/Whirlpool across Eastern and South East Europe. 2015-2019, she was a Regional Director and President of Whirlpool SEE. Alena Georgieva holds master’s degrees from AUEB Athens (by the University of Delaware) in Business Management, UNWE University of National and World Economy – International Trade, and Sofia University in English Language and Literature. Alena is consulting new regional business developments for EMEA, as well as mentoring career development projects in several SEE universities. She is a Certified Dale Carnegie Trainer & Business Coach, and a Certified IMI mediator (International Mediation Institute). Alena Georgieva is an expert in people development and engagement, the creation of effective teams and the successful turnaround of large organizations. She is fully committed to sustainability, CSR, and any initiative that would make people live better & in a better environment.


Working with people and understanding what makes them tick has always been my dream destination point! And here I am, after an amazing and inspiring international career in business, I can finally focus on my mission – to help people discover their better selves, guide them through the process and share the joy of the achievement.  What could be more exciting and rewarding! Even better, this voyage makes me learn, grow, and discover my better self every day! Sure, without a backpack full of love and support from my beloved family (including a Persian cat and a Westie dog), I could not have made it so far. This is what I call teamwork! Let’s embrace the change and grow a tiny bit every day together!